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About Stager Sport NZ Ltd

Stager Sport NZ Ltd was formed in 1992 when Hugh and Ruth Bradley-Stager combined their two businesses. Hugh’s business of Gunmakers NZ and Ruth’s Business of Importing Meindl Outdoor footwear.

Ruth is Swiss and was apprenticed in sales and marketing with the famous Swiss shoemakers Bally.  Ruth’s passion has always been the outdoors, skiing, climbing and trekking and her lifestyle at her alpine home in Murren Switzerland was the catalyst for the development of Stager Sport with her selection of Meindl Footwear; the worlds leading technical bootmakers.

Hugh Bradley originally operated as H.R. Bradley Guns Ltd and then formed the company Bradley Small Arms Manufacturing Ltd in the early 1980’s. This company was based at Washdyke in Timaru and manufactured a range of models of rifles from sporting to target in left and right hand in both rimfire and centrefire.

The firearms that Hugh produced at the Bradley Small Arms plant in Timaru received a number of awards, firstly the N.Z. Designmark Award, secondly the NZ Industrial Design Award and finally the Design Council Prince Philip Award of Merit for firearms design and manufacturing methodology.

With the floating of the NZ $ in the middle 1980’s by the Lange government it made it impossible to export product at the greatly increased export prices created by the huge increase in the value of the NZ $, the company, like many others at the time ceased trading.

Hugh then formed Gunmakers NZ and after a number of years finally amalgamated with Ruth’s  Footwear Importing and Stager Sport as it is now had evolved.

Ruth and Hugh Bradley-Stager

Hugh and Ruth Bradley Stager
Hugh & Ruth are passionate about the outdoors and any spare time is usually up a mountain, by a river or lake with a rod or exercising five of their English Springer spaniels that they have been breeding for over 20 years as working gundogs.

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Don Jarvis - Business Manager

Don Jarvis - Business Manager
Don is very keen on outdoor pursuits including Hunting, Tramping, Fishing, Skiing, Sailing and Boating – always drawn back to the hills, mountains, rivers and lakes  of Central Otago. Born and bred in Otago, New Zealand, married and father of 3 young boys. Background in Rural Contracting, Law, Health and Safety in Transport, Roading and Civil Contracting and Transport  Co-ordination, Marketing and Logistics. Commenced employment with Stager Sport in 2005.

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Judy Lloyd - Office Manager

Judy Lloyd - Office Manager
Judy commenced employment with Stager Sport in 2002. With many years of experience in office administration and customer relations Judy is most capable of creating workable and logical solutions to the many and varied requests and enquiries from customers. Born and bred in Southland, New Zealand, Judy is a mother and granny and a keen golfer, gardener and traveller.

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Meindl - Gear of the Year 2009

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